AN ICONIC SWEATER - FOR GENERATIONS
If you are not part of the Skyt family, it will in all likelihood be a little hard to fathom just how much we love our FISHERMAN sweater, especially in the original navy blue.
Depicted above is Valdemar Madsen, wearing a fisherman sweater. The location is Sjaellands Odde, Denmark - the year 1930.*
We are currently unable to confirm that we made the exact sweater, Valdemar is wearing in the photo, but we are in dialogue with his successors to see what can be found out.
What we do know, however, is that Søren Nielsen Skyt manufactured his design - identical to Valdemar Madsens as seen from the picture - well before 1930, and at least since 1923.
S. N. S. began selling knitwear of his own making in 1919 - the year of his first licence - and very likely this also included our FISHERMAN sweater as part of his repertoire.
The implication is this: if Valdemar Madsens beautiful sweater is not of our making, then it at least replicates our unique design traits, the decisive ones being our signature bubbles: with 12 rows of bubbles in a segment, three segments across the chest etc.
We have been religiously honouring this precise design logic in all of our manufacturing in the Skyt family, since S. N. S. passed in 1971, leaving his business to his three sons: Niels, Poul & Holger. Holger is still knitting today, his older brothers passed away.
For 99 years ( 1919 - 2018) we did all our knitting of the FISHERMAN sweater - and all other knits - in Denmark. From 2019 - we moved most of our old machines to our sewing mill in Riga, Latvia.
No longer manufacturing all sweaters in Herning, Denmark, forced us to rethink what is at the core of our DNA: and then to realise it’s not only about quality & nationality, but rather an approach: a certain sentiment of pride, of aptitude & dedication, a reverence for traditions past, for our family name - and that it all embodies what we call determination. Making a quality product is not about nation, but about determination.
This mental attitude has been cultivated into a sense of duty for more than 100 years, spanning three generations - but there is a caveat: this duty has to be realised every passing year, day, hour.
In this sense we always begin from 001. Our trademark sense of duty represents the deeper truth about the trademark S. N. S. HERNING.
The FISHERMAN sweater started it all for us as a family of knitwear manufacturers - and this sweater may over the years have earned a status as one of the classics of danish design, at least to some - and maybe even outside of our family.
We find so much joy in people sharing their stories about this particular sweater. If you judge value from a Darwinian perspective, counting off-spring as criteria of success - this sweater is a force to be reckoned with, also in the current ecosystem of fashion.
It is truly an iconic sweater for generations - not only generations past, but also for generations to come ...
*All information about Valdemar Madsen - including the wonderful photo - has been kindly shared with us by Museum West Zeeland, directed by Thomas Lund Johansen.
Museum West Zeeland is a fusion of eleven local museums covering the geographical regions of Holbaek, Kalundborg, Odsherred, Ringsted, Slagelse and Soroe Municipalities. The museum is also responsible for the archaeological excavation and conservation of these regions.
The museum collections cover a variety of historical periods including ancient history, the Middle Ages, the Renaissance up to modern day. Museum West Zeeland also covers the art history that has a specific connection to the museum’s geographical regions and local history.